August 25th, 2009
A print design company will work with you to create business cards, brochures, direct mail pieces and more that capture the spirit of your business and demonstrate why yours is the “go-to” company. They can ensure that your business’ online and print presence perfectly complement each other.
While designing for print Design companies yearn to create design concepts that are clear and concise. Stimulate excitement. Clarify, lead, coax and entice. Good design speaks to an audience from its point of view with an ultimate strategy that evolves to action. It must appeal to individual attitude, lifestyle and desires. It must strengthen the brand and convey the true spirit of a firm’s personality, core values and positive perception. And when properly implemented, it generates loyalty and creates lifetime value. What ever they may create must reflect your brand image. Be it through a corporate brochure, advertisements, POP items etc.
Design Companies advocate for the need of having a powerful brand identity in their visually oriented society. Today’s consumer, bred on Satellite T.V and inundated daily by visual iconography, requires greater impact than ever before. Thus it is more important than ever to have an identity that speaks volumes about your company or product. Ever-active creative cranium is capable of building this unique and powerful identity.
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August 14th, 2009
While content is still the key to an effective and successful Web site, the presentation of that content is a major factor in holding the attention of your visitors and making sales. The look of your site is important, because it says something about your business and presents an image. But Web designers/ web firms routinely sabotage their clients’ websites by making mistakes in how they present their content. Here are 10 examples of common web design errors and some tips on how to avoid them.
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Animation, gimmicks, and Flash. While most designers understand that Web surfers want to go straight to the content, there are some who still insist on either making you sit through a splash page, while others offer annoying flashing graphics. Studies show that no matter how well-intentioned these splash screens are, their main effect is to drive traffic away from the site. |
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In-your-face advertising. While standard pop-up ads are annoying, persistent full-screen ads are simply unacceptable. Visitors detest these, and most will leave the site rather than waiting for the ad to go away. |
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Navigation nightmares. It is optimal for your users to be able to get where they want to go in two clicks or less. If it takes more than that, many will leave. Too many choices, no site map, a “back” button that does not take them to the last page they visited, and other such navigation mistakes will cost you many customers. |
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Being unreachable. As concerns about security and identity theft increase, users want to be able to reach the people with whom they are doing business. Providing an email address and a phone number can help assuage your customers’ concerns. |
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No place for feedback, comments, or questions. Customers appreciate it when they feel you value their feedback. Providing a feedback or comment system is an easy way to start creating this goodwill. And it is also a great way to gain insight into how your customers think and get ideas for improving your site. |
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Cramming and crowding. You can have great content, but if it is lost in a sea of words or graphics, people will miss it. A little white space on a page goes a long way. It helps a reader find specific items, differentiate between areas of content and advertisements, and provides a more professional look. Also, making your text large enough for the baby boomers to read more easily can be important. |
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Jargon. Business-to-business and high-tech sites are usually the worst offenders in packing their content with jargon. When writing any content for your site, keep the user in mind. He or she may not know all the arcane phrases or acronyms of your business. It’s useful to just provide the basic facts of what your business is all about and what services or products you provide. Of course, having a more technical reference page for viewers who want that also adds credibility. |
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Bad graphics and boring photos. Bad graphics make your site look amateurish. Make sure the colors and text you use will show up clearly (and fit) on a range of monitors, including handheld devices. When you choose your photos and graphics, choose interesting graphics that say something about your business. |
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Torturing potential customers with forms. When a user fills out a form online and needs to either change something or fill in a field which they left blank, they should be able to go back and make that change without losing the information they already entered. Do not make the user start all over again. Many people will leave the site altogether rather than re-enter all their information. |
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Presenting products or services in only one way. Shoppers should be able to look up a product or service by any one of several methods. Assuming that everyone is shopping by the same set of criteria is a mistake, especially when it is very easy to allow people to sort by any of several methods. Make it easy to shop by product type, alphabetically, by size, by gender, by manufacturer, or by any other criteria shoppers are likely to use for the products/services you sell. |
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August 14th, 2009
Creative Meeting
We approach website construction as a collaborative project with the client. During this meeting, you’ll talk with our team about your company, your specific goals about what you want the site to accomplish, how you want the site to position your company, and ideas you may already have concerning your website’s general “look” and the experience you want visitors to have. You may just want to fill out a Website Needs Analysis, which contains questions like: websites that you like, general feel of the site, and describe how the user should perceive the new site. From this meeting, we create a design scheme that meets your needs.
Concept Development
Once you have decided on what will best fit your business, the collection of materials and information/input will be integrated with logos, color schemes, etc. Designers will then send a tentative site plan and design a mockup for your approval.
Site Production
The building process begins upon site finalization/approval. The delivery timeline is set before beginning the work so you will know exactly how long it will take and can follow the process along. At completion, we post the site to a pre-launch location where you can view your working site to make any final changes before the site goes live.
Review
This phase will address any issues you may have so they can be resolved before the site launches.
Site Launch
The site will go live after final approval of the working site. DI can host your site or work with a Web host of your choosing to ensure your website is launched to the World Wide Web efficiently.
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August 14th, 2009
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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